Archaeology magazine highlights ‘World of the Griffin Warrior’
Wed, August 14, 2019
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The Live Well Collaborative is a nonprofit co-founded in 2007 by UC and Procter & Gamble (P&G) specializing in research and development of products and services for living well across the life span with an expertise in the 50-and-older marketplace. This unique academic-industry driven innovation center brings together interdisciplinary teams of UC faculty and students to use a design-thinking approach to translate consumer research into products and services.
Tuesday’s dedication event featured Kathy Fish, P&G chief research, development and innovation officer; John Perentesis, Cincinnati Children’s Hospital Medical Center (CCHMC) director, Division of Oncology and executive co-director, Cancer & Blood Diseases Institute; Cynthia Vandewall, Boeing Market Research & Design for Advanced Concepts; and Jason Heikenfeld assistant vice president, UC Technology Accelerator for Commercialization.
University leaders agree that the 1819 Innovation Hub is a perfect fit for Live Well. As part of a $38 million renovation, the Hub is UC’s “new front door” to the community, serving as a space for students and faculty to engage with industry on collaborative problem-solving.
Located in a 133,000 square-foot, four-story building that dates back to 1929 (1819 refers to the year of UC’s founding), the Innovation Hub offers a one-stop shop for industry to access the university’s extensive resources and is at the heart of UC’s “Next Lives Here” strategic direction.
“The Live Well Collaborative has been creating the ‘next’ at the University of Cincinnati for over a decade, drawing on the talents of students and faculty,” said UC President Neville Pinto. “It’s a great fit to our new 1819 Innovation Hub, which offers it proximity to other ‘next’ thinkers and doers and an environment to grow.”
Moving from its Short Vine location in Corryville, Live Well joins a number of other research- and creation-oriented tenants at the 1819 Innovation Hub, including the UC Research Institute, UC Simulation Center, Cincinnati Bell and Kroger.
“By affording the opportunity to learn and gain experience working alongside industry experts and peers from other disciplines, the Live Well Collaborative is preparing our students for life after college while solving real-world problems,” said UC Chief Innovation Officer David J. Adams. “The Live Well Collaborative is a natural fit for what we’re doing at the 1819 Innovation Hub.”
More than a decade after its founding, Live Well has connected industry leaders with UC students and faculty to collaborate on a variety of innovative design projects, working with numerous industry organizations such as Pfizer, P&G, CCHMC, Boeing, General Mills, United Healthcare, Kraft Foods, LG, Hill-Rom, Citi Financial, United Healthcare and UC Health among others. Outcomes from this work have resulted in a number of proprietary patents.
“We shared a vision of developing an innovation ecosystem that brings together company technologists, top faculty and students from UC’s renowned colleges to co-create irresistibly superior product and package experiences to help people live well across the lifespans,” said Kathy Fish, chief research, development & innovation officer, P&G. “Live Well Collaborative studio projects have been invaluable for P&G, allowing us to better understand the evolving habits, pain points and aspirations of aging consumers and focus on inclusive design.”
Key projects with industry partners include:
Featured image at top: Leadership from UC, P&G, Live Well and Boeing cut the ribbon for the new Live Well Collaborative space in the 1819 Innovation Hub. Photo/Jay Yocis/UC Creative Services.