Sullivan’s efforts to expand her customer base go beyond geography. She plans to introduce a headwrap to her product line that will be cut from the same fabric used for her other garments.
“It means I can open up the brand to meet the needs of more women,” Sullivan says. “Women lose their hair for all different reasons, and the fact that I can expand outside of the market while meeting the needs of women with breast cancer is amazing.”
In addition, the Ann Elizabeth’s functional design has potential for other uses, says Elyse Lower, professor in the UC College of Medicine, director of the UC Cancer Institute's Comprehensive Breast Cancer Center and a UC Health oncologist.
“To date, we have recommended it for many patients after surgery,” says Lower. “However, I anticipate that it will also be used by women with chest wall port-a-caths, which are used for chemotherapy. Access is so important, and the design makes it easy for our infusion staff as well as the patients.”
Featured image: Megan Sullivan, right, with her mother, Ann. Sullivan's business, With Grace B. Bold, was inspired by Ann's battle with breast cancer when Megan was a child. The Ann Elizabeth top, worn by Ann here, was named in her honor. Photo/Andrew Higley/UC Creative Services