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Behind everyone’s favorite movie, TV show or YouTube channel lies an entire process of planning, producing, and promoting all the media we consume. Film, television, and screen media have grown increasingly ubiquitous and complex in the 21st century, making it essential that we are able to understand, control, and create media in the workplace and in our professional, civic and private lives. Film and media studies is an interdisciplinary bachelor of arts program within the School of Communication, Film, and Media Studies (SCFMS), a new academic unit in the College of Arts and Sciences at the University of Cincinnati. Students in the film and media studies program learn ways to comprehend, analyze, and participate in both local and global film and media cultures and industries. They also study both traditional and new media technologies from film to video games.

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