WLWT: Black Friday rush replaced by online shopping
UC economist says retailers now are offering an entire season of deals
Shoppers in the Cincinnati region and beyond are forgoing trips to stores the day after Thanksgiving, or on Thanksgiving itself, as was common in the past and instead shopping online.
Michael Jones, PhD, assistant professor of economics in the University of Cincinnati's Carl H. Lindner College of Business, said the one day of deals has been replaced by an entire season of sales.
“We won't see those same people lining up in front of the store like we did in the 2010s,” Jones said to WLWT. “It's no longer just a day or even just a week. It's now the Black Friday season or a month, and I think that reflects the nervousness that retailers have. They're trying to get out in front and trying to capture that consumer pocketbook early.”
Featured image at top: An online shopper. Photo/rupixen.com via Unsplash
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