WLWT: Black Friday rush replaced by online shopping

UC economist says retailers now are offering an entire season of deals

The long lines filled with shoppers looking to score Black Friday deals are a relic of the past, WLWT reported.

Michael Jones, PhD
Assoc Professor
Academic Director, MAECON

Michael Jones, PhD, assistant professor of economics

Shoppers in the Cincinnati region and beyond are forgoing trips to stores the day after Thanksgiving, or on Thanksgiving itself, as was common in the past and instead shopping online.

Michael Jones, PhD, assistant professor of economics in the University of Cincinnati's Carl H. Lindner College of Business, said the one day of deals has been replaced by an entire season of sales.

“We won't see those same people lining up in front of the store like we did in the 2010s,” Jones said to WLWT. “It's no longer just a day or even just a week. It's now the Black Friday season or a month, and I think that reflects the nervousness that retailers have. They're trying to get out in front and trying to capture that consumer pocketbook early.”

See more from WLWT.

Featured image at top: An online shopper. Photo/rupixen.com via Unsplash

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