‘On the Fly!’ podcast explores the intersection of profit and purpose
Flywheel explains social entrepreneurship in its UC-hosted podcast
It’s entirely possible for businesses to generate profits while driving positive impacts. In fact, the Flywheel Social Enterprise Hub exists to guide startups toward that goal.
The group recently launched its latest podcast, “On the Fly!,” from the 1819 Innovation Hub’s broadcast booth to explore the benefits of social entrepreneurship.
“On the Fly!” emphasizes what Flywheel calls the “double bottom line,” where companies offer both strong returns on investment and positive social impacts. Through casual, friendly conversations with industry professionals at 1819 and beyond, host Joan Kaup hopes to change startup culture for the better.
Pursuing the ‘double bottom line’
Entrepreneurship is thriving in Cincinnati and across the U.S., and many startup founders wonder how to create positive impacts. Through Flywheel’s latest podcast series, the group encourages entrepreneurs to launch and run businesses that prioritize goals beyond the bottom line.
According to Zaring, Flywheel’s executive director, the podcast serves to empower and embolden Greater Cincinnati’s business owners and founders.
Our stories touch on the courage and passion to launch and sustain a social enterprise.
Donna Zaring Executive director, Flywheel Social Enterprise Hub
“Our stories touch on the courage and passion to launch and sustain a social enterprise, recognizing mistakes and knowing when and how to pivot, reasons and rewards for becoming an impact investor and business basics such as finance and personnel management,” Zaring says. “We also hear from community leaders tackling the social and environmental challenges of our region.”
Flywheel’s “double bottom line” philosophy of growing profits and purpose simultaneously drives the podcast forward. It recently guided a partnership between the 1819 Venture Lab and Flywheel where the teams co-led a SustainableCincy startup cohort.
Broadcasting to the world
Flywheel could have gone anywhere to record “On the Fly!,” but it came to 1819. Zaring says, “The 1819 broadcast studio provides state-of-the-art equipment, a convenient location and an intimate space to record a podcast. Recording in the 1819 building provides a backdrop of innovation, community and technology – which is exactly what the guests on show provide in their work.”
The Flywheel team posing at UC's 1819 Innovation Hub. Photo/Flywheel Social Enterprise Hub
Located in 1819’s Esports Innovation Lab, the broadcast booth offers an enriching experience for gamers, corporate partners and startups in the building and others recording podcasts. The facility serves as a home base for various high-impact podcasts, with “On the Fly!” being one of its newest.
Social entrepreneurship is a rapidly growing field, and Zaring and Kaup are helping to guide its growth in Cincinnati. Through the podcast, Kaup is excited to “connect our listeners with the founders, coaches and subject matter experts who have valuable advice and experience to share.”
As “On the Fly!” broadens its audience and introduces business leaders and founders to a novel form of entrepreneurship, Kaup is excited to take listeners along for the ride. “Some episodes will make you laugh out loud,” she says, “but I hope each one also leaves you with a nugget to think about.”
To listen to the latest episodes of “On the Fly!,” head to its pages on Spotify or Apple Podcasts.
Ready to start your own podcast? Book time at the 1819 broadcast booth to ignite your ideas.
Featured image at top: Kaup leading a podcast in the 1819 broadcast booth. Photo/Flywheel Social Enterprise Hub
Innovation Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction.
Additional Contacts
Related Stories
Robots are coming to the 1819 Innovation Hub
April 4, 2026
UC 1819 Innovation Hub hosts AI Robotics Summit. Various segments, such as aerospace and defense, healthcare, logistics and manufacturing will be on display.
UC CubeCats satellite makes hiss-tory at NASA
April 2, 2026
UC Students Launch First Satellite April 8. Help Send Bearcats to NASA Liftoff as they make history for UC and Ohio.
Students crack investors’ playbook through venture capital competition
April 2, 2026
The world’s largest venture capital competition came to the University of Cincinnati in late February, letting students be VCs for a day and giving startups a chance to sharpen fundraising skills.