Could a Cincinnati bank merger create more jobs?
UC economics professor weighs in on Fifth Third’s bid to buy Comerica
WLWT reported that Fifth Third Bank plans to acquire Comerica, a Dallas-based regional bank, in a $10.9 billion deal.
Pending regulatory approval, it would make Fifth Third the ninth largest bank in the country.
David Brasington, economics professor at the University of Cincinnati's Carl H. Lindner College of Business, spoke to WLWT on what the potential merger could mean for the queen city.
"My initial impression is that it's great for the city because Fifth Third is a thriving institution and this will probably just make it stronger," he told WLWT.
Brasington explained that Fifth Third’s acquisition could lead to more regulatory stress tests, and in turn, more work. He said it could create more jobs in the city and draw in more people, including college students.
"To be able to have a big institution in the city that's gaining jobs instead of losing jobs would be really attractive for college students," Brasington said.
Featured image at top of $100 bills. Photo/Adobe Stock
Related Stories
Love it or raze it?
February 20, 2026
An architectural magazine covered the demolition of UC's Crosley Tower.
Social media linked to student loneliness
February 20, 2026
Inside Higher Education highlighted a new study by the University of Cincinnati that found that college students across the country who spent more time on social media reported feeling more loneliness.
Before the medals: The science behind training for freezing mountain air
February 19, 2026
From freezing temperatures to thin mountain air, University of Cincinnati exercise physiologist Christopher Kotarsky, PhD, explained how cold and altitude impact Olympic performance in a recent WLWT-TV/Ch. 5 news report.