Could a Cincinnati bank merger create more jobs?
UC economics professor weighs in on Fifth Third’s bid to buy Comerica
WLWT reported that Fifth Third Bank plans to acquire Comerica, a Dallas-based regional bank, in a $10.9 billion deal.
Pending regulatory approval, it would make Fifth Third the ninth largest bank in the country.
David Brasington, economics professor at the University of Cincinnati's Carl H. Lindner College of Business, spoke to WLWT on what the potential merger could mean for the queen city.
"My initial impression is that it's great for the city because Fifth Third is a thriving institution and this will probably just make it stronger," he told WLWT.
Brasington explained that Fifth Third’s acquisition could lead to more regulatory stress tests, and in turn, more work. He said it could create more jobs in the city and draw in more people, including college students.
"To be able to have a big institution in the city that's gaining jobs instead of losing jobs would be really attractive for college students," Brasington said.
Featured image at top of $100 bills. Photo/Adobe Stock
Related Stories
How can Cincinnati provide more affordable housing? This new lab aims to find out
October 16, 2026
The University of Cincinnati Real Estate Center helped launch a new regional research and development initiative designed to identify, test and scale solutions to the region’s housing challenges called the Housing Innovation Lab. The project is built around a simple idea: What if communities approached housing challenges the way leading companies approach innovation?
Collaboration over consultation
October 16, 2026
New University of Cincinnati research published in the journal Health Expectations found stroke survivors participating in rehab research desire an approach that prioritizes shared decision-making, peer relationships and a focus on what they can accomplish rather than their deficits.
Cincinnati Spotlight features CCM's new Conservatory Series concerts
October 15, 2026
Cincinnati Public Radio features CCM's new Conservatory Series in its latest "Cincinnati Spotlight." The series launches on Wednesday, Oct. 21 with its inaugural "Grand Tradition" concert featuring a variety of CCM's distinguished faculty artists.