UC's Master in Marketing Program Ranked Among Top 25 in Nation

The Master of Science in Marketing program at the University of Cincinnati's Carl H. Lindner College of Business has been ranked among the Top 25 programs in the country by

CollegeChoice

.

The program, ranked No. 23 across the nation, was selected for its average credit-hour cost, amount of financial aid given to students, academic reputation of the university and PayScale’s average early career salary for the school’s graduates.

Lindner's

Master of Science in Marketing

program combines six areas of marketing—branding, strategy, marketing research, buyer behavior, product management, and international issues—to fully introduce to its students, both experienced and those new to the field, the fundamentals of marketing.

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UC marketing class featured in Super Bowl Ad Meter School Spotlight

March 4, 2026

University of Cincinnati’s Lindner College of Business was one of just 16 institutions representing USA Today’s Ad Meter School Spotlight program, where students got to evaluate the ads and publish their findings alongside industry professionals. The students' top-rated commercials largely aligned with Ad Meter’s official rankings, with Budweiser's "American Icons" earning the highest score. The participants included over 300 students across two marketing classes taught by assistant professor-educator Summer Shelton. She came to the University from a marketing research firm and brings experience ranking Super Bowl commercials as an industry professional herself.