Meanwhile, Villarreal worked with the Covedale students to shoot the video. That technical direction he thought he’d have to give turned out to be pretty minimal.
“I would be framing shots, and Jeremiah, one of the students, would be directing the other students or running through lines,” said Villarreal. “It was phenomenal to see students so passionate about what they believe in.”
Sixth-grade science social studies teacher Connie Campbell watched her students thrive working with college students just a few years older than them.
"My students were over the moon to work on something that felt like a professional production," said Campbell. "And when the class first heard the song Brandon produced, their jaws just dropped. The entire energy in our classroom just burst."
When everyone was satisfied with the final video, the Covedale students submitted it to the contest. Viewers nationwide could vote until May 1, 2019. On May 6, Safe Kids Worldwide announced that Covedale’s video won by more than 1,000 votes.
"Even though our sixth-graders are being promoted next week and will leave Covedale School, they aren't leaving the Covedale community or this cause," said Covedale School Principal Michele Kipp. "They are presenting at the 2019 Pedestrian Safety Summit and to the school board. We can't wait to support them in where they take this."
Looking back, Villarreal and Davis point to their formative experiences at Lindner — communicating in a professional way, building and calling upon a network, breaking outside the traditional mold of volunteerism or community engagement — as integral to the video’s success.
“This project really touched on the importance of ‘Engagement’ from Lindner’s PACE curriculum,” said Davis. “Had Quinn and I not been engaged in our communities and organizations within Lindner and the university as a whole, we probably would not have met, let alone have had the opportunity to create something like this.”
Susan Mantel, associate dean of undergraduate programs at Lindner, spoke to the importance of Project Impact, in which Lindner students learn how to manage a business project with a non-profit as a part of their first-year experience.
“Business education means understanding the business of non-profit organizations, too,” said Mantel. “It’s exciting to see how some of our students use what they learned in Project Impact in future years.”