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Bloomberg: P&G is developing next big thing in room buzzing with flies

UC biologist Joshua Benoit has been helping P&G test its pest-control product line

Bloomberg Businessweek highlighted the partnership between Procter & Gamble and a biology lab at the University of Cincinnati.

Joshua Benoit.

UC biologist Joshua Benoit. Photo/Joseph Fuqua II/UC Creative Services

P&G turned to UC's College of Arts & Sciences for expertise in testing and launching its line of pest-control products called Zevo. UC associate professor Joshua Benoit studies invertebrates such as ticks, bedbugs and flies in his biology lab. He interest in insects has literally taken him to the ends of the Earth – Antarctica – where he studied a wingless midge.

Benoit helped P&G test its nontoxic Zevo products on pests such as cockroaches and house flies.

Zevo includes sprays and indoor fly traps. The spray uses essential oils like cinnamon and lemongrass that target nerve receptors in insects, according to Zevo's website. The sticky trap lures flies and mosquitoes with an ultraviolet light that proved effective in UC's lab tests.

"It's been a fruitful relationship. We helped them develop a better product and they supported some undergraduate interns here," Benoit said.

Read the full Bloomberg story here.

A student holds a vial of mosquitoes.

UC students work with mosquitoes in a biology lab. Photo/Andrew Higley/UC Creative Services

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