UC Lindner Professor Wins Award for Classroom Innovation
Elliott Manzon, assistant professor of marketing at the Carl H. Lindner College of Business, won the Marketing Management Association innovative teaching competition. He took first place to win the
AxcessCapton Teaching Innovation Award
at the groups fall educators conference in Pittsburgh.
Manzon first submitted a paper on his eye-tracking lesson that permits students in his marketing research course to run through a series of advertisements and track eye movement to capture data on the most appealing aspects of an advertisement. The activity, used to test the effectiveness of websites, advertisements, packaging design, and store layouts, allowed students to then redesign the ad based on research findings.
The paper was judged by a panel of distinguished marketing professors and the top three winners were invited to present their innovation in person at the?conference, where judges selected Manzon's activity as the top innovation.
Related Stories
Cincinnati Enquirer: UC students win Flying Pig races
May 6, 2024
University of Cincinnati students won championships in the 2024 Flying Pig Marathon, including the women's marathon and men's and women's half marathons, the Cincinnati Enquirer reported.
Lindner alumnus Xander Wells named Mr. Bearcat
May 6, 2024
Xander Wells approached his college experience with the idea that he’d rather depart the University of Cincinnati wishing he had done less than wishing he had done more. Mission accomplished for the recipient of the 2024 Mr. Bearcat award, as selected by UC honorary fraternity Sigma Sigma.
Information Security Roadshow spreads awareness
May 3, 2024
The University of Cincinnati's Office of Information Security launched a series of 18 in-person sessions from January to April 2024, drawing nearly 350 attendees from the staff of various UC colleges and units. The Information Security Roadshow series aimed to equip the audience with knowledge on prevailing cyber threats, prevention strategies, how to report incidents and resources to stay informed and secure.