UC Lindner Professor Wins Award for Classroom Innovation
Elliott Manzon, assistant professor of marketing at the Carl H. Lindner College of Business, won the Marketing Management Association innovative teaching competition. He took first place to win the
AxcessCapton Teaching Innovation Award
at the groups fall educators conference in Pittsburgh.
Manzon first submitted a paper on his eye-tracking lesson that permits students in his marketing research course to run through a series of advertisements and track eye movement to capture data on the most appealing aspects of an advertisement. The activity, used to test the effectiveness of websites, advertisements, packaging design, and store layouts, allowed students to then redesign the ad based on research findings.
The paper was judged by a panel of distinguished marketing professors and the top three winners were invited to present their innovation in person at the?conference, where judges selected Manzon's activity as the top innovation.
Related Stories
Responsible robotics: The future of ecommerce automation
June 2, 2026
At Cincinnati’s AI+Robotics Summit 2026, experts explained how responsible robotics is reshaping online grocery into a more profitable, customer-centric industry.
UC grad brings unique perspective to criminal justice work
May 27, 2026
The child of a police lieutenant, Ashley grew up going on ride-alongs with her dad, learning about the work he did out on the beat. She earned her MS in criminal justice from UC and went on to pursue a doctorate focused on correctional rehabilitation, which she ultimately decided to forgo after four years of study. In 2012, Ashley launched Bauman Consulting Group, a criminal justice consulting firm serving law enforcement, courts, corrections, and related public and social sector agencies.
Solving real-world problems with AI
May 27, 2026
Arvish Pandey, a recent computer science graduate at the University of Cincinnati, is using artificial intelligence to better assess risk and prevent harm to the public. A downtown Cincinnati brawl that went viral last summer has sparked Pandey's recent research project dubbed "HORIZN."