Gradients & Textures

Gradients used sparingly, add depth and intrigue, while textures, reserved for experienced designers, pay homage to our campus environment in high-level communications. Both are wielded expertly to ensure our brand speaks with depth and distinction, creating a cohesive visual experience across select digital spaces.

Gradients

Gradients are subtle color transitions offer depth and dimension to our brand, enhancing visual appeal when used as a deliberate design tool. However, like any powerful tool, moderation is key. Gradients should be used with caution to maintain the elegance of our brand. They should never distort our brand colors or create inaccessible combinations with text. Instead, their role is to complement and enrich, ensuring our visual identity remains distinct and captivating. The only approved gradients are those listed below. 

Official UC Red Gradient

Hex Colors: #e00122 – #b8011c


Spot Color: 100% Black to 0% Black Gradient, Multiply, 20% Opacity, Over PMS 186C


Process Color: 100% Black to 0% Black Gradient, Multiply, 20% Opacity, Over Process Build: CMYK 0.100.81.4


RGB Color: 100% Black to 0% Black Gradient, Multiply, 20% Opacity, Over: RGB 224.1.34



Beyond Black Gradient

Hex Colors: #404040 to #000000


Spot Color: 75% Black to 100% Black






White Gradient


Hex Colors:#ffffff to #cccccc


Spot Color: 0% Black to 20% Black






Textures

Our suite of background textures can be used to add a sense of depth to branded projects. These design elements offer subtle nods to environmental and architectural features of our campus. Each of these elements should be used thoughtfully and sparingly in your work.

Textures are available for download on the Bearcats Landing site. 


Zimmer Auditorium Brick Texture


Main Street Bricks Texture