Gradients & Textures

Gradients used sparingly, add depth and intrigue, while textures, reserved for experienced designers, pay homage to our campus environment in high-level communications. Both are wielded expertly to ensure our brand speaks with depth and distinction, creating a cohesive visual experience across select digital spaces.


Gradients are subtle color transitions offer depth and dimension to our brand, enhancing visual appeal when used as a deliberate design tool. However, like any powerful tool, moderation is key. Gradients should be used with caution to maintain the elegance of our brand. They should never distort our brand colors or create inaccessible combinations with text. Instead, their role is to complement and enrich, ensuring our visual identity remains distinct and captivating. The only approved gradients are those listed below. 

Official UC Red Gradient

Hex Colors: #e00122 – #b8011c

Spot Color: 100% Black to 0% Black Gradient, Multiply, 20% Opacity, Over PMS 186C

Process Color: 100% Black to 0% Black Gradient, Multiply, 20% Opacity, Over Process Build: CMYK

RGB Color: 100% Black to 0% Black Gradient, Multiply, 20% Opacity, Over: RGB 224.1.34

Beyond Black Gradient

Hex Colors: #404040 to #000000

Spot Color: 75% Black to 100% Black

White Gradient

Hex Colors:#ffffff to #cccccc

Spot Color: 0% Black to 20% Black


In the world of graphic design, textures are the brushstrokes of experienced artists. They are delicate yet impactful elements that elevate high-level design pieces. Just as textures on a surface evoke feelings and impressions, these design elements offer subtle nods to the environmental and architectural features of our campus.

Textures are not available for download and are used by the Marketing + Communications Division to create a cohesive look and feel across high-level communication pieces.  

The Monogram Collection: Kit of Parts

UC's interlocking "U" and "C" Monogram

Shapes deconstructed from the monogram become layering elements to express multidimensionality. Using the collection allows for a greater level of expression and helps convey the active and dynamic nature of the university.

Examples of UC's "Kit of Parts" designs

Examples of UC's "Kit of Parts" designs