University Branding Guidelines

At the University of Cincinnati, our brand is more than just a logo or a color scheme; it's an expression of our identity and values. As the unparalleled leader in experience-based learning, and the global birthplace of co-op, the University of Cincinnati puts education into action by moving it far beyond traditional classroom learning. Our passion is the boundless pursuit of knowledge and, most important, experience.

Table of Contents

What is a Brand Guide?

Our brand guide is your go-to resource for understanding and applying the University's brand identity. This guide outlines visual elements, messaging, and tone of voice. Our brand reinforces who we are and what we believe in, communicating on our behalf. Consistency in our brand expression plays a pivotal role in building and maintaining value, developing recognition and trust, and cultivating emotional connections directly with our audiences. By practicing good brand stewardship, including adherence to these guidelines, we foster a sense of unity within our collective voice, and harness the strength of our institution to power our communications.

Why is the Brand Guide Important?

Consistency is the bedrock of a strong brand. By adhering to the guidelines outlined here, we can collectively elevate the University's reputation and visibility, both internally and to the broader world. A cohesive brand reinforces our position as pioneers in experiential education and exemplifies our commitment to empowering education in action.

Thank you for your dedication to representing the University of Cincinnati's brand responsibly. Your commitment ensures that our brand continues to shine brightly on a local, national, and global scale.

In addition to the University of Cincinnati’s Branding Guidelines, users are required to follow the University’s rules and policies.

Relevant Policies

A few relevant policies to Branding Guidelines are: