Visual Identity

Our visual identity is the aesthetic expression of our brand, and a fundamental means of impressing who we are to the world. Comprised of all our visual assets—logos, photography and videography, colors, typography, designs and more—these elements and how we use them represent our voice and values, and differentiate us from other institutions.

Consistency is critical to a strong visual identity. In this section, we cover guidelines and resources for effectively and appropriately utilizing our visual elements to reflect and promote who we are.

By following these guidelines, faculty, staff and students collectively contribute to the cohesive representation of the University of Cincinnati, which helps us build brand recognition and equity, differentiate ourselves from other institutions and build trust and emotional connections with our audiences.