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Marketing

At the University of Cincinnati, our goal is to change the higher education landscape. Our role is to tell the story of how UC puts education into action.

We develop integrated marketing strategies, curate authentic social media content, and produce impactful creative assets to engage diverse audiences, leveraging the power of brand.

Our Capabilities

  1. Strategic Planning
  2. Campaign Management
  3. Media Planning and Buying
  4. Measurement and Analytics
  5. Creative Direction and Asset Production
  6. Brand Asset Development and Catalog Management
  7. Social Media Best Practices and Recommendations
  8. Amplification of University-wide Initiatives and Events
  9. Social Media Toolkits

Our Purpose

  1. Evolve and fortify the brand while bringing the UC experience to life through creative and digital executions
  2. Foster collaboration with our 160 campus communicators, ensuring consistency of message, coordination support, and sharing of knowledge and processes
  3. Ideate and implement approaches to increase awareness of our strategic priorities as detailed in President Pinto’s strategic direction
  4. Activate marketing campaigns to highlight the value of a University of Cincinnati education
  5. Manage approved agencies of record as awarded through a rigorous RFP process
  6. Maximize cost efficiencies through vendor negotiation
  7. Build a digitally engaged community of UC stakeholders, from future Bearcats to alumni and beyond, through educational, informative, and entertaining content.