Social Media Strategy

Overall Strategy

The University of Cincinnati's social media strategy is designed to connect, engage, and inspire our audiences through content that educates, entertains, and adds value. Through various social media platforms, we cultivate meaningful interactions, promote the university's values and achievements, and create a vibrant digital community that reflects the energy and excellence of our institution in an authentic way.


  1. Audience-Centric Approach: We prioritize understanding our audience, which includes current students, prospective students, alumni, faculty, staff, parents, and the broader community. By tailoring our content to meet their specific interests and needs, we ensure that each post resonates with the intended audience, fostering a sense of belonging and relevance.
  2. Authenticity and Transparency: We believe in presenting an authentic portrayal of life at UC. By showcasing real stories, experiences, and achievements of our community members, we build trust and credibility. Transparency in communication is vital, and we proactively address concerns while celebrating successes openly.
  3. Engagement and Interaction: Our social media presence is not a one-way street. We actively encourage interactions through comments, likes, shares, and direct messages. We promptly respond to queries and actively participate in conversations to create a welcoming and interactive space.
  4. Visual Storytelling: Visual content plays a crucial role in conveying our university's essence. We utilize captivating photos, videos, graphics, and other visual elements to tell compelling stories that capture the spirit of UC.
  5. Diverse Content Mix: We curate a diverse content mix that encompasses a wide range of topics, including academic achievements, research breakthroughs, student life, athletics, campus events, community initiatives, alumni success stories, and more. This approach ensures that our content remains engaging and informative for various segments of our audience.
  6. Data-Driven Insights: We utilize social media analytics to measure the performance of our content, identify trends, and make data-driven decisions to continually improve our strategy's effectiveness.
  7. Crisis Management and Reputation Monitoring: Social media also serves as a crucial tool for crisis management. We maintain a proactive approach to address any potential issues swiftly, and we actively monitor online conversations to manage our university's reputation effectively.